A Must-Read
I’d urge everyone interested in health care reform to read the book "Nudge" by Richard Thaler and Cass Sunstein. The book outlines specific ways companies can improve health care outcomes for patients, and how small changes to the system can result in much better results. Sunstein is currently advising the Obama Administration on ways that the government can "nudge" people to make better choices in medicine.
Here’s a link to the book: http://www.nudges.org/
I just finished it this afternoon (after hearing a keynote speech by Thaler which sparked my interest), and I would argue that these guys really understand the dilemma so many face when it comes to choices.